Top of Mind

Our space for the rituals, stories, and science behind our unique hair identities.

Ways To Air Dry

Ways To Air Dry

Lean into the art of air drying—and let your natural hair shine.

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How To Take Care Of Wavy Hair

How To Take Care Of Wavy Hair

The best way to maintain those soft, healthy, natural waves.

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Your Haircare Toolkit

Your Haircare Toolkit

Everything you’ll need for the perfect air dry—from combs to scrunchies. 

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How To Give Your Hair Volume

How To Give Your Hair Volume

Wanting a little extra volume? Here’s how to achieve it—the healthy way.

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The Importance Of A Weekly Treatment

The Importance Of A Weekly Treatment

You don’t need to leave the house for a spa treatment—here’s how to give your hair a luxurious weekly refresh.

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How to Build a Haircare Routine

How to Build a Haircare Routine

Trust us, this is what we do best—we broke it down for you.

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How To Deep Condition Hair

How To Deep Condition Hair

All hair types can benefit from a deep conditioning treatment—and here’s how to do it right.

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Our Product Philosophy

Our Product Philosophy

We pride ourselves on using fewer, better quality ingredients—and here’s why.

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How To Grow Out Your Hair

How To Grow Out Your Hair

Our tips on how to get those long, luscious locks—the healthy way.

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5 Ways to Style

5 Ways to Style

Some styling inspo with our favorite product pairing—The Finishing Gel & The Brush No. 003. Here’s to playing around.

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How To Use Dry Shampoo 

How To Use Dry Shampoo 

A step-by-step guide to your non-wash-day hero.

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5 Ways to Show Your Hair Extra Love

5 Ways to Show Your Hair Extra Love

In the spirit of Valentine’s Day, here’s our guide to giving your strands a little extra love this month.

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The Ultimate Finishing Touch

The Ultimate Finishing Touch

Get to know our first styling formula, The Finishing Gel, and learn about our styling philosophy at Crown Affair.

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Post Shower Rituals

Post Shower Rituals

What’s your post-shower routine?

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Fewer But Better

Fewer But Better

A guide to paring down your haircare routine.

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The New Luxury

The New Luxury

All about our core formulas & tools.

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What’s Your Holiday Look?

What’s Your Holiday Look?

We turned to our team for some inspo on how they’re dressing up (or down) for the holidays.

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Everything Is Better In Mini

Everything Is Better In Mini

We launched minis as our Holiday ‘22 collection.

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Care For Your Hair

Care For Your Hair

Fall in love with your strands. 

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Rediscover Your Hair

Rediscover Your Hair

How to rekindle your love for your strands. 

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Massage Your Scalp

Massage Your Scalp

There’s beauty in caring for your scalp. 

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Your Hair On Hydration

Your Hair On Hydration

Turn dry, dehydrated strands into happy, healthy hair.

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Build Your Ritual: The Guide

Build Your Ritual: The Guide

Cater to your individual haircare needs with a customized product bundle.

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Make Wash Day Last

Make Wash Day Last

Keep strands feeling clean and refreshed between washes.

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Wear It Up

Wear It Up

Your summer hairstyle inspo guide. 

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Beach Hair Made Healthy

Beach Hair Made Healthy

Effortless summer strands.

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Cool Off Easy

Cool Off Easy

Ways to get your hair off your neck.

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Stay in the Shade

Stay in the Shade

The easiest ways to protect yourself and your hair from the heat this summer.

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About The Cleansing Scrub

About The Cleansing Scrub

Gently purifying exfoliation for your scalp.

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Sun and Your Strands

Sun and Your Strands

How to care for summer hair.

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Complete Your Ritual

Complete Your Ritual

A step-by-step breakdown of the full set—available now.

 

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The Art of the Part

The Art of the Part

Finding your line. 

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All About Water

All About Water

Healthier strands are a drop away.

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Preservation First, Growth Second

Preservation First, Growth Second

How to keep your hair healthy, happy, and growing. 

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Wrap it Up

Wrap it Up

Why The Towel really matters. 

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Crown Affair x Sephora

Crown Affair x Sephora

Find us now at a Sephora near you.

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Be Mine

Be Mine

A love letter to your crown. 

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On Our Formulation Philosophy

On Our Formulation Philosophy

From the woman behind it all. 

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Meet The Leave-In Conditioner

Meet The Leave-In Conditioner

The ultimate do-it-all formula for touchable, hydrated hair.

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When More is More

When More is More

Why hydration is key to healthy, great-looking hair. 

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Meet Your Brush

Meet Your Brush

Our guide to the essential tool

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Wash Day, Reimagined

Wash Day, Reimagined

A whole new perspective on washing your hair. 

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Defining Clean Hair

Defining Clean Hair

What does clean hair really mean for you?

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Your Hair’s Potential

Your Hair’s Potential

What your hair is truly capable of. 

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Intuitive Haircare

Intuitive Haircare

Tapping into what your hair is telling you

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Always Growing

Always Growing

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Finding Your Air Dry

Finding Your Air Dry

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Fine Fibers

Fine Fibers

A deliberate yet easy decision

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