Top of Mind

Our space for the rituals, stories, and science behind our unique hair identities.

  • Ways To Air Dry

    Ways To Air Dry

    Lean into the art of air drying—and let your natural hair shine.

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  • How To Take Care Of Wavy Hair

    How To Take Care Of Wavy Hair

    The best way to maintain those soft, healthy, natural waves.

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  • Your Haircare Toolkit

    Your Haircare Toolkit

    Everything you’ll need for the perfect air dry—from combs to scrunchies. 

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  • How To Give Your Hair Volume

    How To Give Your Hair Volume

    Wanting a little extra volume? Here’s how to achieve it—the healthy way.

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  • The Importance Of A Weekly Treatment

    The Importance Of A Weekly Treatment

    You don’t need to leave the house for a spa treatment—here’s how to give your hair a luxurious weekly refresh.

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  • How to Build a Haircare Routine

    How to Build a Haircare Routine

    Trust us, this is what we do best—we broke it down for you.

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  • How To Deep Condition Hair

    How To Deep Condition Hair

    All hair types can benefit from a deep conditioning treatment—and here’s how to do it right.

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  • Our Product Philosophy

    Our Product Philosophy

    We pride ourselves on using fewer, better quality ingredients—and here’s why.

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  • How To Grow Out Your Hair

    How To Grow Out Your Hair

    Our tips on how to get those long, luscious locks—the healthy way.

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  • 5 Ways to Style

    5 Ways to Style

    Some styling inspo with our favorite product pairing—The Finishing Gel & The Brush No. 003. Here’s to playing around.

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  • How To Use Dry Shampoo 

    How To Use Dry Shampoo 

    A step-by-step guide to your non-wash-day hero.

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  • 5 Ways to Show Your Hair Extra Love

    5 Ways to Show Your Hair Extra Love

    In the spirit of Valentine’s Day, here’s our guide to giving your strands a little extra love this month.

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  • The Ultimate Finishing Touch

    The Ultimate Finishing Touch

    Get to know our first styling formula, The Finishing Gel, and learn about our styling philosophy at Crown Affair.

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  • Post Shower Rituals

    Post Shower Rituals

    What’s your post-shower routine?

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  • Fewer But Better

    Fewer But Better

    A guide to paring down your haircare routine.

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  • The New Luxury

    The New Luxury

    All about our core formulas & tools.

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  • What’s Your Holiday Look?

    What’s Your Holiday Look?

    We turned to our team for some inspo on how they’re dressing up (or down) for the holidays.

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  • Everything Is Better In Mini

    Everything Is Better In Mini

    We launched minis as our Holiday ‘22 collection.

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  • Care For Your Hair

    Care For Your Hair

    Fall in love with your strands. 

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  • Rediscover Your Hair

    Rediscover Your Hair

    How to rekindle your love for your strands. 

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  • Massage Your Scalp

    Massage Your Scalp

    There’s beauty in caring for your scalp. 

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  • Your Hair On Hydration

    Your Hair On Hydration

    Turn dry, dehydrated strands into happy, healthy hair.

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  • Build Your Ritual: The Guide

    Build Your Ritual: The Guide

    Cater to your individual haircare needs with a customized product bundle.

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  • Make Wash Day Last

    Make Wash Day Last

    Keep strands feeling clean and refreshed between washes.

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  • Wear It Up

    Wear It Up

    Your summer hairstyle inspo guide. 

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  • Beach Hair Made Healthy

    Beach Hair Made Healthy

    Effortless summer strands.

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  • Cool Off Easy

    Cool Off Easy

    Ways to get your hair off your neck.

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  • Stay in the Shade

    Stay in the Shade

    The easiest ways to protect yourself and your hair from the heat this summer.

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  • About The Cleansing Scrub

    About The Cleansing Scrub

    Gently purifying exfoliation for your scalp.

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  • Sun and Your Strands

    Sun and Your Strands

    How to care for summer hair.

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  • Complete Your Ritual

    Complete Your Ritual

    A step-by-step breakdown of the full set—available now.  

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  • The Art of the Part

    The Art of the Part

    Finding your line. 

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  • All About Water

    All About Water

    Healthier strands are a drop away.

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  • Preservation First, Growth Second

    Preservation First, Growth Second

    How to keep your hair healthy, happy, and growing. 

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  • Wrap it Up

    Wrap it Up

    Why The Towel really matters. 

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  • Crown Affair x Sephora

    Crown Affair x Sephora

    Find us now at a Sephora near you.

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  • Be Mine

    Be Mine

    A love letter to your crown. 

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  • On Our Formulation Philosophy

    On Our Formulation Philosophy

    From the woman behind it all. 

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  • Meet The Leave-In Conditioner

    Meet The Leave-In Conditioner

    The ultimate do-it-all formula for touchable, hydrated hair.

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  • When More is More

    When More is More

    Why hydration is key to healthy, great-looking hair. 

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  • Meet Your Brush

    Meet Your Brush

    Our guide to the essential tool

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  • Wash Day, Reimagined

    Wash Day, Reimagined

    A whole new perspective on washing your hair. 

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  • Defining Clean Hair

    Defining Clean Hair

    What does clean hair really mean for you?

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  • Your Hair’s Potential

    Your Hair’s Potential

    What your hair is truly capable of. 

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  • Intuitive Haircare

    Intuitive Haircare

    Tapping into what your hair is telling you

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  • Always Growing

    Always Growing

    Experiencing hair loss or severe hair damage is challenging for anyone. It can feel incredibly difficult, shameful, and downright overwhelming. There’s a huge market for hair growth solutions that promise...

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  • Finding Your Air Dry

    Finding Your Air Dry

    For those who have spent years blow drying your hair, the idea of letting your hair air dry may seem undesirable and maybe even unattainable. After all, you’ve most likely...

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  • Fine Fibers

    Fine Fibers

    A deliberate yet easy decision

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