Falling in love with your hair is not an instantaneous process. It’s about learning to cherish what you’ve been given, which often begins with figuring out how to properly care for it. Haircare is a journey—but you can still have fun along the way.

It’s okay to start small. First, figure out what your hair needs—is it dry? Oily? Greasy? Easily tangled or knotted? Then, invest in high-quality, well-made products that satisfy your immediate needs and promote long term hair health—we formulate without any harmful sulfates or parabens, so you know your hair is in good hands.

From there, lean into the art of the air dry, and see what your natural strands are capable of when they’re at their healthiest. Maybe find a styling product that nudges it in the direction you’re going for—a leave-in conditioner is a great way to unlock and enhance your natural texture. It helps define curls or waves that already exist, or expose some that may need a little more coaxing. Whatever it may be, embrace the process and have a little fun along the way. 



Clairol, 𝘗𝘳𝘪𝘯𝘵 𝘈𝘥 (1971)