Welcome to the world of Crown Affair.

Everything we make is created with you in mind. We formulate, design, and craft using the best ingredients, most experienced makers, and incredible scientists from around the world. Our products are clean and effective and our tools are made to last. Each works to restore your hair’s natural balance so it can look and feel its best all the time, and your routines can become something more: rooted in the joy of ritual. 

Clean

Ethically Sourced

For All Hair Types

Vegan

Sulfate and Paraben Free

Cruelty Free

Clean, effective, and feels like a luxury.

We source the highest quality materials and ingredients for better haircare that works. Explore our formula heroes and learn about what makes them special.

Tsubaki Seed Oil

Tsubaki Seed Oil

Weightless hydration and nourishment.

Benefits:

Deeply hydrating, lightweight oil that targets each of your strands from within while adding flexibility, strength, and moisture from the inside out.

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Ethically-Sourced Boar Bristles

Ethically-Sourced Boar Bristles

Gentle bristles for thoughtful scalp care.

Benefits:

Ethically sourced, natural boar bristles exfoliate dead skin and loosen buildup for a cleaner clean—promoting blood flow to the scalp, and protecting your strands from breakage.

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Coconut Surfactant System

Coconut Surfactant System

For a deep and gentle nourishing cleanse.

Benefits:

Traditional cleansing products rely on harsh chemicals and sulfates like SLS that strip your strands, resulting in an overproduction of oils over time. It cleanses using a naturally-derived, coconut-based surfactant system. These surfactants are eco-friendly and gentle on the skin, with a high-foaming lather so you can use less—with better results.

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Yuzu Extract

Yuzu Extract

Strengthens and smooths hair.

Benefits:

This fruit is high in potassium, which encourages hair growth and increases its strength. Yuzu is also full of Vitamin C, an essential nutrient in collagen production, which maintains hair elasticity, smoothness, and fullness.

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Plant-Based Cellulose Acetate

Plant-Based Cellulose Acetate

Highly durable and flexible.

Benefits:

Our combs are handcrafted in Switzerland using 100% plant-based cellulose acetate for a non-plastic, highly durable tool that’s flexible on your strands.

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Persimmon Powder

Persimmon Powder

A natural deodorizer.

Benefits:

Leaves your hair smelling as clean as on wash day and refreshes the way your hair feels overall.

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Our Awards

The world’s best beauty experts love Crown Affair.

Our No List

Good haircare is part of your overall health and well being. Low quality, ineffective, and bad-for-you ingredients don’t belong. You’ll never find us using anything from this list in any of our formulas. 

Aluminum Powder

BHA

BHT

Chemical Sunscreens

Coal Tar

Cyclic Silicones

Ethanolamines

Ethoxylated Ingredients

Formaldehyde

Hydroquinone

Methyl Cellosolve

Methylchloroisothiazolinone

Methylisothiazolinone

Nitromusks

Parabens

Paraffin

PEGs

Petrolatum

Phthalates

Polycyclic Musks

Propylene Glycol

Resorcinol

SD Alcohol

Sulfates

Talc

Triclocarban

Triclosan

Toluene

Triethanolamine

Shop Our Best Sellers

Turns out our favorites are everybody else’s favorites, too. These are our hero hydrators, deep nourishers, and ritual-enhancers.

The Texturizing Air Dry Mousse

The Texturizing Air Dry Mousse

Crunch-free styling foam to enhance waves, add volume, and define curls.

The Dry Shampoo

The Dry Shampoo

Non-aerosol dry shampoo powder for scalp and strands.

The Leave-In Conditioner

The Leave-In Conditioner

Weightless hydrating cream for damp or dry strands.

The Towel

The Towel

Microfiber waffle knit towel to protect strands and speed up drying.

The Clips
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The Clips

Handcrafted to hold hair in place without breakage.