Our Standards

The Art of Clean Haircare

Where clean meets performance. 

We believe in fewer, better, higher quality ingredients, and meticulously formulate results-driven formulas without unnecessary fillers and toxins. 

The Seven Ingredients We Skip

What goes on your strands is just as important as what doesn’t. Our formulas leave out seven controversial ingredients, choosing better-for-you alternatives that nourish, protect, and perform.

More About Our 7-Free Philosophy

No Artificial Dyes

No EDTA, PEGs, PPGs

No Sulfates

No Parabens

No PFAs

No Talc

No Toxic Polymers

Clean, high-performance, and premium haircare

Balancing nature, science, and ritual, we’ve created a line of luxurious, high quality tools and formulations that are better for you and the planet.  

  • Thoughtful ingredients. Timeless design. Made to last.

  • We formulate slowly and with intention because quality products take time.

  • We strive to use recyclable materials, and our our secondary packaging comes from responsible sources.

Our Clean Commitment 

We curate the highest quality ingredients for a results-driven, luxurious haircare experience.

Discover what we leave out—and the powerhouse ingredients we trust to deliver.