The Wash Care Trio

Hydrating
Repairing
Volumizing

Rated 4.9 out of 5

Based on 938 reviews

4.9

Cleanse, condition, dry without frizz.

The Towel

or 4 interest-free payments of $30.38 with

Set Includes

The Details

Our approach to wash day is simple: thoroughly cleanse, weightless hydration, and dry with intention.

The Volumizing Shampoo thoroughly cleanses and amplifies flat, limp, and breakage-prone hair.

The Hydrating Conditioner delivers deep, nourishing hydration for softer, smoother and more manageable hair.

Reduce frizz, breakage, and dry time with The Towel. Strands are extra vulnerable when wet, so we created a patented microfiber waffle knit with secure elastic to hold hair of all lengths and textures. The material absorbs moisture gently, leaving strands smoother as they air dry.

How to Use

Step 1: The Volumizing Shampoo

Apply a quarter-sized amount to wet hair and massage the scalp. Work into a rich lather, then rinse clean.

Step 2: The Hydrating Conditioner

Apply from mid-lengths to ends after shampooing. Leave on for 1–2 minutes, comb through if needed, then rinse thoroughly.

Step 3: Dry with The Towel

Flip hair forward, place the elastic at the nape, wrap, blot, twist, and secure the tail in the strap.

Complete Your Routine

The Renewal Mask

A luxurious treatment for deep hydration.

The Leave-In Conditioner

Weightless hydrating cream for damp or dry strands.

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The Volumizing Shampoo

Coconut Based Surfactants: Naturally derived cleansing system that cleans scalp and strands without stripping or drying

The Hydrating Conditioner

Red Algae Extract: Adds strength, shine, bounce, and softness.

The Towel

Microfiber Blend: Blots hair dry to absorb water without adding friction to vulnerable strands.

Wash Day, Simplified

Three steps, seriously clean ingredients. Skip the guesswork and step into the shower.
For All Hair Types

The Volumizing Shampoo is designed for all strands, and The Hydrating Conditioner can be applied as needed based on how much moisture your strands need.
Stronger Strands Over Time

Consistent, gentle wash day rituals will support your strands for healthier, shinier, frizz-free hair.

The Wash Care Trio on You

@olivia.yoko

@nikki.cruz

@themillennialdecorator

@elise_sandvik

FAQ

Will the Shampoo and Conditioner weigh down my hair?

What does the Shampoo and Conditioner smell like?

What are the benefits of using The Towel post shower?

The Towel Care Instructions

The Volumizing Shampoo Ingredient List

Water/Aqua/Eau, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Sodium C14-16 Olefin Sulfonate, Sodium Laurylglucosides Hydroxypropylsulfonate, Sodium Chloride, Camellia Japonica (Tsubaki) Seed Oil, Limnanthes Alba (Meadowfoam) Seed Oil, Hydrolyzed Rice Protein, Sodium Hyaluronate, Panthenol, Coconut Acid, Parfum/Fragrance, Sorbitan Oleate Decylglucoside Crosspolymer, Cocamide MIPA, Hydroxyacetophenone, 1,2-Hexanediol, Caprylyl Glycol, Polyquaternium-39, Sodium Isethionate, Tetrasodium Glutamate Diacetate, Polyquaternium-10, Cocamidopropyl Dimethylamine, Sodium Benzoate, Sodium Hydroxide, Benzyl Alcohol, Potassium Sorbate, Tetramethyl Acetyloctahydronaphthalenes, Limonene, Juniperus Virginiana Oil, Linalyl Acetate, Linalool, Pinene

The Hydrating Conditioner Ingredient List

Water/Aqua/Eau, Stearyl Alcohol, Behentrimonium Chloride, Cetyl Alcohol, Isononyl Isononanoate, Camellia Japonica (Tsubaki) Seed Oil, Limnanthes Alba (Meadowfoam) Seed Oil, Cocos Nucifera (Coconut) Fruit Extract, Helianthus Annuus (Sunflower) Seed Extract, Panthenol, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Extract, Argania Spinosa (Argan) Kernel Oil, Squalane, Citrullus Lanatus (Watermelon) Seed Oil, Oryza Sativa (Rice) Bran Extract, Sodium Hyaluronate, Chondrus Crispus (Red Algae) Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Parfum/Fragrance, Methylpropanediol, Caprylyl Glycol, C9-12 Alkane, Tetrasodium Glutamate Diacetate, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-80, Didecyldimonium Chloride, Coco-Caprylate/Caprate, Isopropyl Alcohol, 1,2-Hexanediol, Hydroxyacetophenone, Tetramethyl Acetyloctahydronaphthalenes, Limonene, Juniperus Virginiana Oil, Linalyl Acetate, Linalool, Pinene

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average rating 4.9 out of 5

Based on 938 reviews

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938 Reviews

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Reviewed by Marci F.

Verified Buyer

Reviewing

The Towel

I recommend this product

Hair Type

Wavy

Rated 5 out of 5

Review posted

Golden Towel

Love love the towel

Will be reordering one more

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Reviewed by Erin G.

Verified Buyer

Reviewing

The Hydrating Conditioner

I recommend this product

Hair Type

Wavy

Rated 5 out of 5

Review posted

You should see me in my crown!

I’m loving Crown!!! The conditioner offers amazing coverage and my hair feels like it’s been washed/conditioned at a salon! Love it! It’s my new go to!

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Reviewed by Eva C.

Verified Buyer

Reviewing

The Volumizing Shampoo

I recommend this product

Hair Type

Straight

Rated 5 out of 5

Review posted

My hair is long, on the thicker side

Since turning 30, most shampoos have caused complications for me. The itch, the oil, and sometimes dandruff when my hair is really off. Crown Affair has been the best solution so far. It’s also the wash without a honeymoon phase (great at first, then not so much). I’m hoping to make this my go to going forward, because testing shampoos is stressful!

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