Wet hair is more prone to breakage, and the abrasive texture of a regular cotton towel can create further damage. The Towel is made from a custom waffle microfiber that gently blots moisture from your hair, drying it in a fraction of the time and preventing breakage and frizz. It stays put with an elastic strap, which keeps everything in place so you can live your life while drying, and is lighter than a bath towel, protecting your neck.