A Fresh Start For Your Strands

Restore hydration, softness, and shine with
a restorative ritual for a season spent in the sun

Build Your Ritual

Shop Best Sellers

This is a new kind of haircare: a collection of tools and clean formulas that restore your hair's balance to let it look—and feel—its best all the time.

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  • Bestseller

The Leave-In Conditioner

Weightless hydrating cream for damp or dry strands.

Add to Cart -  $24-$48
Crown Affair Microfiber Hair Towel
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  • Bestseller

The Towel

Microfiber waffle knit towel to protect strands and speed up drying.

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  • Bestseller

The Texturizing Air Dry Mousse

Crunch-free mousse that enhances waves, adds volume, and defines curls.

Add to Cart -  $22-$38
The Smoothing Air Dry Cream
  • Bestseller

The Smoothing Air Dry Cream

A clinically backed multitasking styling cream that smooths frizz, adds hydration and shine, and defines natural texture with soft, polished 24-hour control.

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  • Bestseller

The Dry Shampoo

Non-aerosol dry shampoo powder for scalp and strands.

Add to Cart -  $28-$48
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Cut Drying Time In Half

Our microfiber Towel absorbs water quickly while reducing frizz and breakage for a smoother, faster air dry.

Shop The Towel

The Aperitivo Collection

A limited-edition capsule made for the moments in between.

The Scrunchie No. 001
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  • New!

The Scrunchie No. 001

3-pack of small, 100% silk scrunchies for everyday style and protection.

The Travel Pouch
  • New!

The Travel Pouch

A limited-edition zip pouch from our Aperitivo Collection, designed to keep your everyday essentials close at hand.

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  • Bestseller

The Texturizing Air Dry Mousse

Crunch-free mousse that enhances waves, adds volume, and defines curls.

Add to Cart -  $22-$38
The Clips
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The Clips

Handcrafted to hold hair in place without breakage.

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  • Bestseller

The Leave-In Conditioner

Weightless hydrating cream for damp or dry strands.

Add to Cart -  $24-$48

Build Your Ritual

Pick your favorites and save up to 20%.

Build Your Ritual

Crown Affair on You

See our bestselling formulas and tools in action.

"Crown Affair elevates the experience to a sensorial, effective, and elegant accent in everyday lives, proposing one slow down for those few minutes to savor the moment"

"It’s true, the brand feels like your hair’s best friend as its formulas provide instant nourishment."

"Crown Affair was launched to emphasize the ritual of caring for hair, with clean ingredients, efficacious formulas, and handmade tools, making your routine feel like an indulgence instead of a chore."

"Not many brands exceed launch week goals by a triple-digit margin, but Crown Affair, founded by Dianna Cohen, has become queen of prestige hair care by doing just that."

Intentionally Easy

Let us guide you with The Hair Quiz. We'll identify your hair type, goals, and the ritual that will get you there.

The Hair Quiz

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