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The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo

The Prime and Define Duo

  • Curl Defining
  • Frizz Control
  • Hydrating
Rated 4.9 out of 5
Based on 772 reviews
4.9

The essential prep step for a smoother, more defined air-dry.

or 4 interest-free payments of $19.35 with

Complete Your Routine

Crown Affair Microfiber Hair Towel
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The Towel

Microfiber waffle knit towel to protect strands and speed up drying.

The Finishing Gel

The Finishing Gel

Versatile gel-cream for buildable hold with a natural finish.

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The Smoothing Air Dry Cream

Yuzu Ceramide B: Deeply hydrates and seals the cuticle to retain moisture and vibrancy

The Leave-In Conditioner

Sugar Beet Extract: A natural humectant that hydrates, softens, and strengthens hair.

  • Prime Before You Define

    The Leave-In Conditioner sets the foundation for your best air-dry by cushioning damp strands, helping detangle, and setting the stage for a great hair day.

  • Clinically Backed Finish

    Layer on The Smoothing Air Dry Cream to finish: It’s clinically proven to reduce frizz by 2× while adding shine, soft definition, and flexible 24-hour hold.

  • The Choice Is Yours

    Both formulas include heat protection, so you’re covered if you decide to diffuse, touch up, or switch things up mid-ritual.

FAQ

Reviews

Rated 4.9 out of 5
Based on 772 reviews
4.9
average rating 4.9 out of 5
Based on 772 reviews
  • 5 Stars
    712 Reviews
  • 4 Stars
    39 Reviews
  • 3 Stars
    9 Reviews
  • 2 Stars
    4 Reviews
  • 1 Star
    8 Reviews
97% of reviewers would recommend this product to a friend
Customer photos and videos
772 Reviews
Reviewed by Gayle B.
Verified Buyer
I recommend this product
Hair Type
  • Straight
Rated 5 out of 5
Review posted

Best smell Love the line of products

I’ve been using the whole line .

Love the smell of these products .

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Reviewed by Jennifer A. I.
Verified Buyer
I recommend this product
Hair Type
  • Wavy
Rated 5 out of 5
Review posted

Leave-In Conditioner is a game changer

My search for a leave-in conditioner is over. I have coarse, wavy hair, and it is under control. I live in a dry climate as well. This product keeps my hair moisturized and healthy.

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Reviewed by Monique S.
Verified Buyer
I recommend this product
Hair Type
  • Other
Rated 5 out of 5
Review posted

100% best leave in conditioner

This is the first leave in conditioner that leaves my hair soft with no friz.!

For the first time, I can shampoo, apply the leave in conditioner and let my hair air dry. I wake up in the am with absolutely no friz, easy to style hair. And did I mention the scent....the nicest scent, so soft that I wish it was stronger and lasted longer.

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