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The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo

The Prime and Define Duo

  • Curl Defining
  • Frizz Control
  • Hydrating
Rated 4.9 out of 5
Based on 679 reviews
4.9

The essential prep step for a smoother, more defined air-dry.

or 4 interest-free payments of $19.35 with

Complete Your Routine

Crown Affair Microfiber Hair Towel
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The Towel

Microfiber waffle knit towel to protect strands and speed up drying.

The Finishing Gel

The Finishing Gel

Versatile gel-cream for buildable hold with a natural finish.

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The Smoothing Air Dry Cream

Yuzu Ceramide B: Deeply hydrates and seals the cuticle to retain moisture and vibrancy

The Leave-In Conditioner

Sugar Beet Extract: A natural humectant that hydrates, softens, and strengthens hair.

  • Prime Before You Define

    The Leave-In Conditioner sets the foundation for your best air-dry by cushioning damp strands, helping detangle, and setting the stage for a great hair day.

  • Clinically Backed Finish

    Layer on The Smoothing Air Dry Cream to finish: It’s clinically proven to reduce frizz by 2× while adding shine, soft definition, and flexible 24-hour hold.

  • The Choice Is Yours

    Both formulas include heat protection, so you’re covered if you decide to diffuse, touch up, or switch things up mid-ritual.

FAQ

Reviews

Rated 4.9 out of 5
Based on 679 reviews
4.9
average rating 4.9 out of 5
Based on 679 reviews
  • 5 Stars
    631 Reviews
  • 4 Stars
    30 Reviews
  • 3 Stars
    8 Reviews
  • 2 Stars
    2 Reviews
  • 1 Star
    8 Reviews
97% of reviewers would recommend this product to a friend
Customer photos and videos
679 Reviews
Reviewed by Shana
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

The absolute best cream for air drying curly hair.

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Reviewed by Carolyn S.
Verified Buyer
I recommend this product
Hair Type
  • Curly
Rated 5 out of 5
Review posted

Lovely scent with light conditioning

It’s a staple for me.

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Reviewed by Iris G.
Verified Buyer
I recommend this product
Hair Type
  • Wavy
Rated 5 out of 5
Review posted

Wow The Air Dry Cream is super impressive

I was very impressed with this product! The packaging is beautifully designed and the cream is super light weight, leaving my waves defined and maintained freeze- free even in the humid weather! Highly recommended!

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