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The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo

The Prime and Define Duo

  • Curl Defining
  • Frizz Control
  • Hydrating
Rated 4.9 out of 5
Based on 733 reviews
4.9

The essential prep step for a smoother, more defined air-dry.

or 4 interest-free payments of $19.35 with

Complete Your Routine

Crown Affair Microfiber Hair Towel
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The Towel

Microfiber waffle knit towel to protect strands and speed up drying.

The Finishing Gel

The Finishing Gel

Versatile gel-cream for buildable hold with a natural finish.

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The Smoothing Air Dry Cream

Yuzu Ceramide B: Deeply hydrates and seals the cuticle to retain moisture and vibrancy

The Leave-In Conditioner

Sugar Beet Extract: A natural humectant that hydrates, softens, and strengthens hair.

  • Prime Before You Define

    The Leave-In Conditioner sets the foundation for your best air-dry by cushioning damp strands, helping detangle, and setting the stage for a great hair day.

  • Clinically Backed Finish

    Layer on The Smoothing Air Dry Cream to finish: It’s clinically proven to reduce frizz by 2× while adding shine, soft definition, and flexible 24-hour hold.

  • The Choice Is Yours

    Both formulas include heat protection, so you’re covered if you decide to diffuse, touch up, or switch things up mid-ritual.

FAQ

Reviews

Rated 4.9 out of 5
Based on 733 reviews
4.9
average rating 4.9 out of 5
Based on 733 reviews
  • 5 Stars
    678 Reviews
  • 4 Stars
    35 Reviews
  • 3 Stars
    9 Reviews
  • 2 Stars
    3 Reviews
  • 1 Star
    8 Reviews
97% of reviewers would recommend this product to a friend
Customer photos and videos
733 Reviews
Reviewed by Ashley S.
Verified Buyer
I recommend this product
Hair Type
  • Straight
Rated 5 out of 5
Review posted

Amazing

Smells great works great

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Reviewed by Stephanie W.
Verified Buyer
I recommend this product
Hair Type
  • Wavy
Rated 5 out of 5
Review posted

My hair is so soft!

This conditioner is amazing. It has softened my ends and is really lightweight. My hair gets greasy very easily but this product has been amazing and doesn’t weigh my hair down!

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Reviewed by Lisa B.
Verified Buyer
I recommend this product
Hair Type
  • Straight
Rated 5 out of 5
Review posted

Doesn’t weigh down fine hair

I was always afraid to use leave-in conditioner for fear it would weigh down my fine, straight hair. This product doesn’t. It smells great, and makes my hair so soft and smooth without losing any volume.

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