We’re so excited to introduce our newest product, and our first ever styling formula at Crown Affair! The Finishing Gel is a light hold gel-cream that’s super versatile and leaves endless options for play. Like everything we make, the formula is also designed to be better for your hair—meant to strengthen, heal and care for strands in the long term.

While The Gel is great for sleek, slicked-back updos, we also want you to play around and have fun—so we made a product that can truly do it all. Because of its lightweight nature, the formula is super flexible and able to seamlessly blend into wet or dry strands for an instantaneous polish and refined look. Once it’s applied, your hair can still maintain its natural texture, remaining soft and touchable. 

It’s also great for patting into hair when it’s down, whether you’re finishing off your air dry or just on dry strands to smooth and polish frizz and flyaways. If you’re using it to put hair up, it can be built up for a stronger hold, or reapplied anytime for unlimited touch ups—without any of that crunch, stickiness, or hardness.



The best part is the brushability; once you’re done with a style, simply brush the product out anytime, no need to wash! This is where the fun comes in: You don’t have to commit to one singular style, and there’s endless room to play around. The Finishing Gel can be the last thing you reach for before you walk out the door—it’s the ultimate finishing touch for finished, touchable (!) hair.