The Prime and Define Duo

Name: The Prime and Define Duo
Brand: Crown Affair
Price: 77.4 USD
Availability: InStock
Rating: 4.9 (701 reviews)

Curl Defining
Frizz Control
Hydrating

Rated 4.9 out of 5

Based on 701 reviews

4.9

The essential prep step for a smoother, more defined air-dry.

Set Includes

The Details

The Prime and Define Duo is a two-step air-dry ritual designed to prep, smooth, and refine hair from the inside out. By pairing hydration with flexible control, this set helps reduce frizz, enhance natural texture, and deliver a polished finish without stiffness, weight, or buildup.

The Leave-In Conditioner acts as the foundation of the ritual, delivering lightweight hydration, slip, and softness to damp hair. It helps smooth the cuticle, improve manageability, and prepare strands for styling, making it the ideal primer for what comes next.

Layered on top, The Smoothing Air Dry Cream enhances texture while adding clinically backed frizz control, shine, and soft definition. Together, the formulas are buildable and adaptable, allowing you to customize your air-dry based on hair thickness and texture. The result is hair that feels hydrated, smooth, and defined.

How to Use

Complete Your Routine

The Towel

Microfiber waffle knit towel to protect strands and speed up drying.

The Finishing Gel

Versatile gel-cream for buildable hold with a natural finish.

Want to create a custom bundle?

Pick your favorites and save up to 20% with Build Your Ritual

Not sure where to start? Take our Hair Quiz

The Smoothing Air Dry Cream

Yuzu Ceramide B: Deeply hydrates and seals the cuticle to retain moisture and vibrancy

The Leave-In Conditioner

Sugar Beet Extract: A natural humectant that hydrates, softens, and strengthens hair.

Prime Before You Define

The Leave-In Conditioner sets the foundation for your best air-dry by cushioning damp strands, helping detangle, and setting the stage for a great hair day.
Clinically Backed Finish

Layer on The Smoothing Air Dry Cream to finish: It’s clinically proven to reduce frizz by 2× while adding shine, soft definition, and flexible 24-hour hold.
The Choice Is Yours

Both formulas include heat protection, so you’re covered if you decide to diffuse, touch up, or switch things up mid-ritual.

FAQ

What is the difference between The Smoothing Air Dry Cream and The Leave-In Conditioner?

Will The Smoothing Air Dry Cream make my hair crunchy or greasy?

Can The Leave-in Conditioner also be used as a heat protectant?

Who is The Smoothing Air Dry Cream best for?

The Smoothing Air Dry Cream Full Ingredient List

Water/Aqua/Eau, Propanediol, Cetearyl Alcohol, Hydroxypropyl Starch Phosphate, Isopropyl Myristate, Ethylhexyl Olivate, Behentrimonium Chloride, Cocos Nucifera (Coconut) Fruit Extract, Citrus Junos (Yuzu) Fruit Extract, Squalane, Tocopherol, Parfum/Fragrance, Hydroxyacetophenone, Caprylyl Glycol, 1,2-Hexanediol, Isopropyl Alcohol, Cyamopsis Tetragonoloba (Guar) Gum, Butylene Glycol, PG-Hydroxyethylcellulose Cocodimonium Chloride, Citric Acid, Polyquaternium-10, Quaternium-80, Sodium Benzoate, Sodium Hydroxide, Isopropyl Alcohol, Tetramethyl Acetyloctahydronaphthalenes, Limonene, Juniperus Virginiana Oil, Linalyl Acetate, Linalool, Pinene, Citral, Beta-Caryophyllene, Geranyl Acetate, Citrus Aurantium Peel Oil, Rose Ketones, Terpineol

The Leave-in Conditioner Full Ingredient List

Water/Aqua/Eau, Pentylene Glycol, Cetearyl Alcohol, Behentrimonium Chloride, Limnanthes Alba (Meadowfoam) Seed Oil, Dimethicone, Camellia Japonica (Tsubaki) Seed Oil, Cetrimonium Chloride, Isodecyl Neopentanoate, Gluconolactone, Sodium Benzoate, Calcium Benzoate, Sodium Hydroxide, Isopropyl Alcohol, Fragrance/Parfum, Citral, Limonene, Linalool *Subject to minor changes as we work through global supply chain challenges to keep producing our current formulas. The product you receive will have the most up to date ingredient list on the packaging.

Reviews

Write a Review

Ask a Question

Write a Review

average rating 4.9 out of 5

Based on 701 reviews

5 Stars

651 Reviews
4 Stars

31 Reviews
3 Stars

8 Reviews
2 Stars

3 Reviews
1 Star

8 Reviews

97% of reviewers would recommend this product to a friend

Customer photos and videos

Open user-uploaded photo and review in a modal

701 Reviews

Sort by

Reviewed by Karla E.

Verified Buyer

Reviewing

The Leave-In Conditioner

I recommend this product

Hair Type

Wavy

Rated 5 out of 5

Review posted

Best Leave-In Conditioner!

I love its scent and how light it feels. My hair is so healthy.

Was this helpful?

Reviewed by Maddie N.

Verified Buyer

Reviewing

The Leave-In Conditioner

I recommend this product

Hair Type

Straight

Rated 5 out of 5

Review posted

Leave in conditioner

Smells amazing

Was this helpful?

Reviewed by Jane A. R.

Verified Buyer

Reviewing

The Smoothing Air Dry Cream

I recommend this product

Hair Type

Curly

Rated 5 out of 5

Review posted

Amazing

Worked better than any other leave and cream that I’ve tried on my curly hair

Was this helpful?

Up to 20% off Build Your Ritual

New: Crown Affair x ILIA

Our Standards

Our Story

Build Your Ritual

Crown Affair x ILIA

Complete Your Routine

The Towel

The Finishing Gel

The Smoothing Air Dry Cream

The Leave-In Conditioner

Prime Before You Define

Clinically Backed Finish

The Choice Is Yours

Best Leave-In Conditioner!

Leave in conditioner

Amazing

The Comb No. 002

The Air Dry Cream Set

The Renewal Mask

Product Spotlight

Build Your Ritual

Crown Affair x ILIA

Thread Color: Black

The Prime and Define Duo

The essential prep step for a smoother, more defined air-dry.

The essential prep step for a smoother, more defined air-dry.

Complete Your Routine

The Towel

The Finishing Gel

The Smoothing Air Dry Cream

The Leave-In Conditioner

Prime Before You Define

Clinically Backed Finish

The Choice Is Yours

FAQ

Reviews

Best Leave-In Conditioner!

Leave in conditioner

Amazing

May we recommend?

The Comb No. 002

The Air Dry Cream Set

The Renewal Mask