Top of Mind

Our space for the rituals, stories, and science behind our unique hair identities.

  • Everything Is Better In Mini

    Everything Is Better In Mini

    We launched minis as our Holiday ‘22 collection.

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  • Care For Your Hair

    Care For Your Hair

    Fall in love with your strands. 

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  • On Scents and Memories

    On Scents and Memories

    How your sense of smell can transport you out of the everyday.

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  • What’s Your Signature?

    What’s Your Signature?

    Our team shares the things they’re known for.

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  • Your Start-of-the-Day Ritual

    Your Start-of-the-Day Ritual

    What do you make time for each morning?

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  • Good People: Chloe Hayward

    Good People: Chloe Hayward

    Multi-talented creative Chloe Hayward shares how her various career paths intertwine, her experience after making the move from New York City to Los Angeles, what self-care and beauty rituals mean...

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  • The Crown Affair Origin Story

    The Crown Affair Origin Story

    How art and storytelling shaped our brand.

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  • Rediscover Your Hair

    Rediscover Your Hair

    How to rekindle your love for your strands. 

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  • Massage Your Scalp

    Massage Your Scalp

    There’s beauty in caring for your scalp. 

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  • Your Hair On Hydration

    Your Hair On Hydration

    Turn dry, dehydrated strands into happy, healthy hair.

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  • Start to Slow Down

    Start to Slow Down

    The feeling of seasonal transition.

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  • Build Your Ritual: The Guide

    Build Your Ritual: The Guide

    Cater to your individual haircare needs with a customized product bundle.

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  • Make Wash Day Last

    Make Wash Day Last

    Keep strands feeling clean and refreshed between washes.

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  • Find Your Inspiration

    Find Your Inspiration

    Where our team is looking for creative influence.

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  • Wear It Up

    Wear It Up

    Your summer hairstyle inspo guide. 

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  • Rest and Reset 

    Rest and Reset 

    Ease back into your routine after time away.

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  • Beach Hair Made Healthy

    Beach Hair Made Healthy

    Effortless summer strands.

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  • Rituals With...Melissa Marsella

    Rituals With...Melissa Marsella

    The LA-based illustrator on the importance of community, the game-changing nature of The Cleansing Scrub, and how she found time for the life she really wanted.

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  • Cool Off Easy

    Cool Off Easy

    Ways to get your hair off your neck.

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  • Stay in the Shade

    Stay in the Shade

    The easiest ways to protect yourself and your hair from the heat this summer.

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  • About The Cleansing Scrub

    About The Cleansing Scrub

    Gently purifying exfoliation for your scalp.

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  • Thinking About Your Scalp

    Thinking About Your Scalp

    What do you want to know? 

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  • Sun and Your Strands

    Sun and Your Strands

    How to care for summer hair.

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  • Rituals with... Dianna Cohen: Spring 2022 Edition

    Rituals with... Dianna Cohen: Spring 2022 Edition

    Our founder shares her most recent haircare and lifestyle ritual practice, and the products she's been loving most recently.

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  • Complete Your Ritual

    Complete Your Ritual

    A step-by-step breakdown of the full set—available now.  

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  • Take Your Time: With Friends

    Take Your Time: With Friends

    How to make the most of being together.

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  • Good People: Kim Johnson

    Good People: Kim Johnson

    Geneva's Head of Community shares her washday rituals, how she's seen the definition of community evolve, and on growing to love her hair—all with a cup of chai tea with...

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  • Rituals With... Lissie Chappell

    Rituals With... Lissie Chappell

    On cutting her own hair, maintaining length, and a laundry list of self-care-driven rituals.

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  • Good People: Teddi Cranford

    Good People: Teddi Cranford

    We sat down with our founder Dianna's hairstylist, Teddi—together with her mom, Tracy, and a special cameo from Teddi's 6-year-old daughter—to talk about the NYC-based hairstyling business they built together...

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  • The Art of the Part

    The Art of the Part

    Finding your line. 

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  • All About Water

    All About Water

    Healthier strands are a drop away.

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  • Spring in Your Step

    Spring in Your Step

    More energy for the new season. 

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  • Ready For Spring

    Ready For Spring

    A checklist for the season. 

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  • Preservation First, Growth Second

    Preservation First, Growth Second

    How to keep your hair healthy, happy, and growing. 

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  • Wrap it Up

    Wrap it Up

    Why The Towel really matters. 

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  • Crown Affair x Sephora

    Crown Affair x Sephora

    Find us now at a Sephora near you.

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  • Good People: Djuna Bel

    Good People: Djuna Bel

    The LA-based stylist on never leaving home without SPF and how she takes time for herself.

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  • Time Well Spent

    Time Well Spent

    Relax through the rest of winter.

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  • Be Mine

    Be Mine

    A love letter to your crown. 

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  • On Our Formulation Philosophy

    On Our Formulation Philosophy

    From the woman behind it all. 

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  • Good People: Akili King

    Good People: Akili King

    The beauty writer, pole instructor, and scent obsessive on her “less is more” beauty philosophy and why she loves The Leave-In Conditioner. 

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  • Meet The Leave-In Conditioner

    Meet The Leave-In Conditioner

    The ultimate do-it-all formula for touchable, hydrated hair.

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  • Hello to two!

    Hello to two!

    All thanks to you. A note from our founder. 

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  • When More is More

    When More is More

    Why hydration is key to healthy, great-looking hair. 

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  • Inside-Out Haircare

    Inside-Out Haircare

    A guide to wellness—and better hair as a result.

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  • The Time is Yours

    The Time is Yours

    What "ritual" really means. 

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  • To Rest and Relaxation

    To Rest and Relaxation

    An end-of-year note from our founder. 

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  • The Book Club

    The Book Club

    Team Crown Affair shares what they're reading over the holidays.

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