We sat down with our founder, Dianna, to discuss one of her foundational tenants for Crown Affair: our hair is a fiber.
"Hair is one of the most beautiful, natural fibers we have. It tells our story, holds our history, and evolves with us over time. Like the finest fabrics—silk, cashmere, linen—it thrives when treated with care, patience, and intention." When you start to see your hair as a fiber rather than just something to style or manage, everything shifts. It’s not about control—it’s about reverence.
Think about how you handle a wet T-shirt fresh out of the wash. You wouldn’t wring it out aggressively or stretch it beyond its shape. The same goes for a cashmere sweater—you wouldn’t toss it in a dryer on high heat or rub it harshly with a towel. Your hair is no different. When it’s wet, it’s at its most vulnerable. Tugging, pulling, or rough towel drying can compromise its integrity over time. Instead, treat it with the same gentle care you’d give your favorite knit.
Intentional haircare is about more than just products—it’s about the small, thoughtful rituals that honor your hair’s natural state. The way you brush, how you let it dry, the nourishment you give it—every choice adds up. When you start to care for your hair like the delicate, resilient fiber that it is, you’ll feel the difference. More shine, more movement, more life. Because your hair deserves to be cherished, just like the things you love most.
The Air Dry Ritual
01 The Towel
Wrap, don’t rub strands, for a gentle dry that protects their integrity.
Hydration is everything—nourish your strands so they don’t reach for moisture elsewhere (ahem, frizz).
Glide, don’t tug—detangle with care to preserve the strength and movement of your hair shaft.
04 The Texturizing Air Dry Mousse
Let your hair be who it is—enhance its natural texture without the weight or harshness of heat styling.
05 The Clips
Secure with intention—hold your hair in place without unnecessary tension or breakage.