"When my hair needs a little more care than usual, I always turn to Crown Affair. This scalp scrub leaves my hair feeling squeaky clean for days, and not to mention, the packaging is so luxurious."

“Crown Affair is all about elevating your routine with well-made staples that are cute enough for your vanity and good enough to ensure days of amazing-looking hair.”

"There’s something so satisfying about a haircare moment that requires you to slow down and be delicate with yourself....I no longer feel like a burnt out millennial trying to look marginally more put together for her next meeting. I am transformed into a sophisticated signorina, tending to her coiffure. (Also, I smell fabulous.)"

“Our beauty department is obsessed. We’re a group with very different hair types—kinky, curly, wavy, straight—but when we discovered this spectacular box from Crown Affair, with its glamorously minimal pale-pistachio package stocked with key essentials for the healthiest, shiniest hair ever, we flipped.

“The less-is-more ethos behind Crown Affair makes it one of the freshest brands in hair. Founder Dianna Cohen, a veteran of the beauty and startup worlds, encourages people to view hair care similarly to skin care: as an essential daily ritual for relaxation and enjoyment.”