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The Towel
white towel | image normal alt tag
black towel | image normal alt tag
The Towel
The Towel
The Towel
black-towel | image normal alt tag
The Towel
white towel | image normal alt tag
black towel | image normal alt tag
The Towel
The Towel
The Towel
black-towel | image normal alt tag
The Towel
white towel | image normal alt tag
black towel | image normal alt tag
The Towel
The Towel
The Towel
black-towel | image normal alt tag

The Towel

Rated 4.9 out of 5
Based on 441 reviews
4.9

Microfiber waffle knit towel to protect strands and speed up drying.

Complete Your Routine

The Leave-In Conditioner

The Leave-In Conditioner

Weightless hydrating cream for damp or dry strands.

The Volumizing Shampoo

The Volumizing Shampoo

Volumizing cleanser for fine, oily, or flat strands.

Add three products to cart for 15% off with Build Your Ritual

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Microfiber Blend

Blots hair dry to absorb water without adding friction to vulnerable strands.

Elastic Strap

Holds the towel in place so you can truly Take Your Time.

  • Absorbs Without Drying Strands

    Gently absorbs moisture from strands while helping to protect them from damage that causes frizz and brekage.

  • Speeds Up Dry Time

    Dries hair very quickly as compared to a cotton towel.

  • Works For Everyone

    Designed for hair of all lengths, this patented, smaller-than-bath-towel shape features an elastic band for a secure, comfortable fit.

How To: The Towel

The Towel on You

@olivia.yoko

Olivia Pineda

@lauren.vandie

@elise_sandvik

FAQ

Reviews

Rated 4.9 out of 5
Based on 441 reviews
4.9
average rating 4.9 out of 5
Based on 441 reviews
  • 5 Stars
    425 Reviews
  • 4 Stars
    11 Reviews
  • 3 Stars
    2 Reviews
  • 2 Stars
    1 Review
  • 1 Star
    2 Reviews
99% of reviewers would recommend this product to a friend
Customer photos and videos
441 Reviews
Reviewed by Madison P.
Verified Buyer
I recommend this product
Hair Type
  • Straight
Rated 5 out of 5
Review posted

All the hype and then some!

I have had the same hair towel (from another brand) for almost 5 years now and it is beyond worn out. My hair is long and only getting longer and my usual hair towel struggles to hold all of my hair in, the band at the back to close and secure it is so stretched out that it won’t stay in place very long, and my hair AND the towel itself is still VERY damp the next morning after sleeping in it. Obviously, it was time to get a new one! I have seen rave reviews for Crown Affair’s The Towel and saw that they had released a black version, however it was sold out. One day I got a notification saying it was restocked and purchased it immediately! The white towel seemed great, but I have naturally dark hair that I get dyed even darker, so I really didn’t want it bleeding out onto the white towel and ruining it; so the black color was worth the wait to me. Once The Towel arrived, it came in a beautiful clear little zip up bag to store it in which I thought was super cute to travel with or just to keep it clean in-between washes. The dark color and fabric/texture is soooo nice and the size of the towel at first glance, I thought, seemed huge so I wasn’t really sure if I was going to like it. Hair wash day came and I could not WAIT until I got out of the shower and was able to finally use it for the first time. Putting The Towel on is so simple and does an amazing job at covering all of my hair (and even has tons of room still for when it gets even longer)! The Towel stays put and in…

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Reviewed by Mindy W.
Verified Buyer
I recommend this product
Hair Type
  • Curly
Rated 5 out of 5
Review posted

LOVE!

OMG, this towel is life changing..wicks moisture from hair so quickly.. washes well. LOVE!

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Reviewed by Morgan
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

Finally threw away my $10 marshalls hair towel and am never looking back! Great towel that combats my frizzy texture! The quality makes me feel like I’m at a nice spa or hotel. Highly recommend you make the switch too.

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