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The Towel
white towel | image normal alt tag
black towel | image normal alt tag
The Towel
The Towel
The Towel
black-towel | image normal alt tag
The Towel
white towel | image normal alt tag
black towel | image normal alt tag
The Towel
The Towel
The Towel
black-towel | image normal alt tag
The Towel
white towel | image normal alt tag
black towel | image normal alt tag
The Towel
The Towel
The Towel
black-towel | image normal alt tag

The Towel

Rated 4.9 out of 5
Based on 436 reviews
4.9

Microfiber waffle knit towel to protect strands and speed up drying.

Complete Your Routine

The Leave-In Conditioner

The Leave-In Conditioner

Weightless hydrating cream for damp or dry strands.

The Volumizing Shampoo

The Volumizing Shampoo

Volumizing cleanser for fine, oily, or flat strands.

Add three products to cart for 15% off with Build Your Ritual

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Microfiber Blend

Blots hair dry to absorb water without adding friction to vulnerable strands.

Elastic Strap

Holds the towel in place so you can truly Take Your Time.

  • Absorbs Without Drying Strands

    Gently absorbs moisture from strands while helping to protect them from damage that causes frizz and brekage.

  • Speeds Up Dry Time

    Dries hair very quickly as compared to a cotton towel.

  • Works For Everyone

    Designed for hair of all lengths, this patented, smaller-than-bath-towel shape features an elastic band for a secure, comfortable fit.

How To: The Towel

The Towel on You

@olivia.yoko

Olivia Pineda

@lauren.vandie

@elise_sandvik

FAQ

Reviews

Rated 4.9 out of 5
Based on 436 reviews
4.9
average rating 4.9 out of 5
Based on 436 reviews
  • 5 Stars
    420 Reviews
  • 4 Stars
    11 Reviews
  • 3 Stars
    2 Reviews
  • 2 Stars
    1 Review
  • 1 Star
    2 Reviews
99% of reviewers would recommend this product to a friend
Customer photos and videos
436 Reviews
Reviewed by Hannah K.
Verified Buyer
I recommend this product
Hair Type
  • Straight
Rated 5 out of 5
Review posted

Amazing

I’ve been using the same hair towel for 15+ years and finally replaced it with this - what a difference! Maybe it’s simply because it’s new, but I think the size, material, and overall quality are well worth it.

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Reviewed by Lynn S.
Verified Buyer
I recommend this product
Hair Type
  • Wavy
Rated 5 out of 5
Review posted

Won’t ever not have one!

I’ve been using a hair towel by one brand for close to 30 years. I have thicker hair and it really helped to reduce dry time. I hesitated to buy because the one I had worked just fine. Oh but I was wrong! This towel, despite being a lighter weight, absorbed so much more moisture than my other hair towel. And I love that it’s bigger and easy to wrap. The elastic makes keeping it up a breeze. My dry time was even more reduced, which I didn’t think was possible. Will never not have one!

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Reviewed by Elaine K.
Verified Buyer
I recommend this product
Hair Type
  • Straight
Rated 5 out of 5
Review posted

My favorite towel for after shampooing!

I love the light weight and how absorbant this towel is. The shape of this towel and the elastic on the back help it stay on my head without pulling my hair. I'm so glad I purchased it.

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