It’s wash day and the beginning of your hair care ritual starts here—in the shower, over the sink, in a freshwater pond…wherever you are, it all comes down to the right cleanser. 

The Ritual Shampoo is shampoo in its most ideal form: a lightweight, yet powerfully cleansing formula that uses naturally-derived, coconut-based surfactants to lift grease, dirt, and pollutants from your hair. 

We took a year to get it right, culling feedback from hundreds of reviews from our community. Our final formula is a super-clean—sulfate- and PEG-free—shampoo that works. It removes everything you need it to and nothing you don’t, protecting your scalp and its natural balance for fresh, lightly moisturized and subtly fragranced hair.

The Ritual Shampoo is designed for all hair types, textures and lengths. It works especially well on normal and oily strands, and is also safe for color-treated hair.

The Ritual Shampoo: 240ml / 8.1 fl. oz

Depending on your hair type, brushing dry prior to washing it helps to loosen the kinds of things you want to get rid of: dirt, skin, sweat, sebum, and product buildup. This makes for a cleaner cleanse. Start at the crown of your head and work your way around in long, even strokes.

Thoroughly wet hair and work The Ritual Shampoo—just enough to cover your scalp—through strands and rinse. If desired, repeat with a second shampoo for a two-step ritual. The first wash breaks down oils and buildup; the second rinses them out and creates a richer lather. Follow with The Ritual Conditioner and a nice scalp massage.