As a small business that launched in January, we know the challenges already facing companies due to the COVID crisis, and want to use the platform we have to support those who need it most. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

According to the 15 Percent Pledge, 21% of Black-owned businesses don’t think they’ll survive the pandemic (versus 5% of white-owned businesses). Below, find 10 of our favorite Black-owned beauty brands to shop now and forever. 

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How to Get Clean ⠀⠀⠀⠀⠀⠀⠀⠀⠀ When creating a #skincareroutine, dry brushing is one not to be missed for your skin and body. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Dry brushing improves circulation, aids with lymphatic drainage, exfoliates the skin and has great cosmetic effects as well, including reducing the appearance of scars, sun damage, and cellulite. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ And as with any routine, it’s important to be consistent to obtain the best results. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #skinspo #bodycareroutine

A post shared by GILDED (@theartofbodycare) on Feb 2, 2020 at 7:04am PST

Gilded
This luxury bodycare brand takes everything we love about skin and haircare and applies it to the body. Founded by Dermatology Physician Assistant, Blair Armstrong, Gilded specializes in body balms, candles in stunning reusable vessels, and the chicest body brush you’ve ever seen.

Sunday II Sunday
According to Sunday II Sunday, 40% of African American women don’t work out because of their hair. This brand focuses on haircare and maintenance in between washes with extra attention devoted to scalp health.

Nectrous
Canada-based Nectrous creates handcrafted bath and body products with a minimalist vibe. We hear the Glow Bar is everything, but you’ll have to wait until the in demand item is back in stock.

La Botica
You can never have too many candles, especially when they’re as addicting as La Botica. Founded by Dawn Marie West, the brand sustainably sources palo santo and uses 100% vegan ingredients for their cult favorite products like candles and balms.

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Drops a.k.a limited editions. Long reserved for the streetwear crowd, drops are editions of products or brand new products. Some may be unrelated to beauty 😉 We think of them as a way to have some serious flippin’ fun! We were working on our very first one in March when life flipped upside down, and it felt like the wrong time for something lighthearted. But spreading a bit of joy feels right. If you want first dibs, head to our site (link in bio) and on the drops page, enter your email. If it’s a star, you never know, we may keep it in rotation! #beauty #skincare #bodycare #drops

A post shared by OUI the People (@ouithepeople) on Apr 24, 2020 at 9:04am PDT

Oui the People
We’re all about having beautiful objects in your bathroom that remind you to take care, so naturally we’re longtime fans of Oui the People. The brand is known for its sensitive skin razors in shades like rose and matte gold, but its Shave Gel-To-Milk and Featherweight body products are equally as covetable.

Klur
Founded by Lesley Thornton, Klur does the very tricky thing of creating products that look and perform pretty much perfectly. With minimal packaging and maximally effective ingredients, Klur proves you can have it all.

Epara Skincare
Self-described as “bespoke skincare for women of color,” Epara uses organic African ingredients to create products that solve the skincare needs other companies don’t provide. Epara carefully and thoughtfully sources their ingredients, like Moringa oil from Kenya, Marula oil from South Africa, and Argan oil from Morocco, to name just a few.

Beneath Your Mask
Skincare, bodycare, haircare—California-based Beneath Your Mask does it all, and does it well. We hear particularly good things about the Illuminate Clarifying Face Mask and love the idea of integrating their stunning Mask Treatment Bowl into our evening ritual.

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Three days from now you can come try our first collection in real life at @sincerelytommy_. Our current favorite as the weather starts to change is the Borage Ginseng Active Serum. The soothing ginseng and borage seed oil help us manage any potential sensitivities caused by temperature change.⠀ ⠀ In the morning, we mix it with our moisturizer before applying sunscreen.⠀ In the evening, we apply it to a wet face to seal in our evening hydration ritual.⠀ ⠀ #redoux

A post shared by Redoux NYC (@redouxnyc) on Sep 5, 2019 at 8:23am PDT

Redoux
All natural skincare line Redoux uses vegan ingredients and minimalist packaging for its effective skincare serums, candles, and fan favorite Turmeric Botanical Bars. Though the soap bars are currently backordered, the Borage Ginseng Active Serum looks excellent for anyone experiencing dull or dry skin.

Skimdo
Founded by Kim Cowans, Skimdo is known for its cream that creates control, gleam, and just the right amount of weight for up to seven days without parabens, formaldehyde, or sulfates.

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