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Styling Collection - Towel, Oil, Leave-In Conditioner, The Clips
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Styling Collection - Towel, Oil, Leave-In Conditioner, The Clips
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TheTowelWhite-OnModel
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Get to know TheOil
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Styling Collection - Towel, Oil, Leave-In Conditioner, The Clips
TheLeave-InConditioner-OnModel
Get to Know TheLeave-InConditioner
TheTowelWhite-OnModel
Get to know TheTowel
Get to know TheOil
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TheClips-OnModel
Get to know TheClips

The Styling Collection

  • Frizz Control
  • Hydrating
  • Increases Shine
Rated 4.9 out of 5
Based on 1013 reviews
4.9

The Towel

The Clips

or 4 interest-free payments of $30.80 with

Complete Your Routine

TheAirDryMousse-Grey01-AllureBoB

The Texturizing Air Dry Mousse

Crunch-free styling foam to enhance waves, add volume, and define curls.

TheComb002
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The Comb No. 002

An in-shower, post-shower, all-day detangler.

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The Towel

Microfiber Blend: Blots hair dry to absorb water without adding friction to vulnerable strands.

The Leave-In Conditioner

Sugar Beet Extract: A natural humectant that hydrates, softens, and strengthens hair.

The Oil

Meadowfoam Oil: A natural heat protectant that forms a seal around strands to lock in moisture.

The Clips

Plant-Based Cellulose Acetate: A renewable, biodegradable material that's made to last.

  • Build Texture Without Heat

    The Towel enhances natural texture without the need for heat styling.

  • See The Difference Immediately

    You'll nourish strands immediately—less frizz, more shine—and transform them over time—less breakage, longer strands using The Oil.

  • Designed For All Hair Types

    These formulas are extremely buildable and work with all hair types. Just apply as needed.

FAQ

Reviews

Rated 4.9 out of 5
Based on 1013 reviews
4.9
average rating 4.9 out of 5
Based on 1013 reviews
  • 5 Stars
    966 Reviews
  • 4 Stars
    35 Reviews
  • 3 Stars
    7 Reviews
  • 2 Stars
    1 Review
  • 1 Star
    4 Reviews
99% of reviewers would recommend this product to a friend
Customer photos and videos
1013 Reviews
Reviewed by Spencer T.
Verified Buyer
The Towel
Reviewing
The Towel
I recommend this product
Hair Type
  • Straight
  • Wavy
Rated 5 out of 5
Review posted

The towel

Drys my hair so fast!

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Reviewed by Nicole P.
Verified Buyer
The Oil
Reviewing
The Oil
I recommend this product
Hair Type
  • Wavy
Rated 5 out of 5
Review posted

Lightweight!

My hair is very fine and this does not weigh it down. It smells wonderful and i use it more towards the ends, which eliminates and static or fly away situations. Really great product!

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Reviewed by Samantha S.
Verified Buyer
The Towel
Reviewing
The Towel
I recommend this product
Hair Type
  • Wavy
Rated 5 out of 5
Review posted

Obsessed

I love this towel and have for years now. They are gentle but effective.

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